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What is the Importance of a Good Brand?

What is the importance of a good brand? Finding the importance of a good brand will help with the future success of any business. Good reputable brands can create a stable following of customers who will swear by the product of service received. Trying to create an innovative and catchy brand name or logo will depend on the vision or mission statement your business stands by.

The aim should be to get your prospective target market to see you as the only option to providing the product or service you have advertised. In order to achieve this, your brand has to be something that when first mentioned or seen, provokes a reaction immediately with the potential customer in a good and positive way, as the importance of a brand name is helping potential customers tell the difference between one company from another. If you are able to achieve this, then you have found the importance of a good brand.

The name, term, sign, symbol, design or a combination of all, will give your brand name its value when it relates clearly to the product or service you are selling as well as defines the company code of conduct, or reputation that the new brand name has established. By establishing your niche or target market, you are then able to market your product or service accordingly and the development of a brand name will ensure that your reputation as a good reliable trustworthy business or company has managed to instill your identity to the public.

A good strong brand name or logo is one of the most valuable assets a company or business could have, whether online or offline. Not only will it advertise the business or company, a brand will also cross all cultural divides. In other words, regardless of what language you speak, a good brand name will speak multitudes to all cultures simply because of what the brand name represents and if it is positive then it will spread even further. The famous finger lickin’ chicken proves how a good logo and brand name can become an international household name, simply because its reputation has preceded it.

Now the nitty gritty is to ensure the logo or brand is catchy, creative, colorful (if that is what you are aiming for), well constructed and presented, and most importantly of all represents the company and the service or product being advertised. Therefore, if the brand is well known it will also command respect and as a result become that household name same as the chicken is. Therefore, the importance of a good brand is to promote a product or service and to establish a good reputation for a company or business, while informing the public of a quality product or service.